Case Study
Microsoft
Consumer

Sales Insights at Shorty's Liquor

June 26, 2019

Data Addiction - Part of Seisma Group

Sales Insights at Shorty's Liquor

It was 2001 when Dave and his cousin Marty wrote the first words of the Shorty’s story, setting up a tiny 50 square metre store attached to the back of the Australian Hotel in the Rocks. It was four years after this that Shorty’s (as you’ve come to know and love) properly launched, taking over an Ultimo warehouse location and turning an eye to beverage supply for under-serviced corporate customers. The rest, as they say, is history.

Shorty’s is now the key player in corporate beverage solutions, supplying to almost every major corporate business in Sydney’s CBD. As well as corporate beverage supply, they work closely with their valued clients to help manage their event needs, including organising tastings, wine dinners and cellaring advice.

The challenge

Shorty’s invested in Microsoft NAV 2016, which has been critical to streamlining internal processes, but has not delivered the business insights Shorty’s need to grow and thrive. Customers that were declining or rising were hard to find, as were products and product categories. The owners certainly knew how things were going at a macro level, but now they had more customers than ever before and many of these were outside Sydney, some were even overseas. With ambitions to accelerate growth, the executive knew they had to get insights at their fingertips. The days of manually reporting in excel needed to be over.

The solution

Shorty’s chose Data Addiction because of their expertise in Microsoft and their knowledge of data and analytics. Data Addiction used digital concepts like UX and wire framing to elicit the requirements which was fun and novel. It also cleared up scope. They managed to deliver what we had been doing manually for years in just 20 days. Now Shorty’s can see customers and products that are declining or rising, industries that are on the rise so we can focus on them. It’s not just about saving time through automation, it’s about seeing the data together and interacting with it wherever they are: international wine clubs, executive meetings with corporates, travelling to China or just when they think of a question they need to answer. Shorty’s knows that they are in good hands with Microsoft Data and AI.

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