Case Study

Sales Transformation with Megatron

October 26, 2021

Who is Campari Australia

Gruppo Campari, founded in 1860, is a leading player in the global branded beverage industry with a portfolio counting more than 50 premium and super premium brands spreading across Global, Regional and Local priorities. The Group is today the 6th largest player worldwide in the premium spirits industry, and our products are marketed and distributed in more than 190 countries in the world.

Campari's challenge

Once a month, every month, the accounts team manually compile a number sales reports in excel for executives, regional managers and brand managers. This provides visibility for actual and forecasted sales for Australia, New Zealand, Japan and the Asian region.

When Campari was much smaller, it provided a useful lens into the core performance of the business. However, given Campari’s growth in recent years and the plans to accelerate growth, the current solution has reached its limit.

“It’s hard not to get excited about the potential value of an analytics solution for Campari. The power of sales data can help us better understand customer behaviour, potential churn, predict customer spend and predict products that are in decline before its too late. The issue is that is all locked away in Excel." - Business User, Campari Australia

The solution

Seisma used Microsoft Dynamics 365 Power Apps to provide Campari executives, the sales team and analysts with the information and toolsets they need to drive a sales excellence by:

  • Automating the monotonous month end processes, allowing analysts to focus on value adding activities;
  • Improving customer intimacy, allowing staff to track purchasing behaviour over any time period;
  • Constantly delivering insights on products that are growing or declining over time and with what customers; and
  • Highlighting areas most at risk in the forecast.

*This case study is sourced from acquired company Data Addiction's archives. Exact publish date not known.


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