Unlocking the power of Machine Learning

March 20, 2023

Unlocking the power of machine learning, the pitfalls to avoid and the best approach for success.

Machine learning has rapidly emerged as a powerful tool for businesses to gain valuable insights from their data. However, like any new technology, it comes with its own set of pitfalls and challenges that organisations need to be aware of in order to successfully implement machine learning projects. In this blog, we will discuss some of the common pitfalls of machine learning and how organisations should approach it for success.

Pitfall 1: Lack of Data Quality

Machine learning models require a lot of data to train on, but the quality of the data is just as important as the quantity. Poor quality data can lead to inaccurate predictions and flawed models. Organisations should invest in data quality tools and processes to ensure that their data is accurate, complete, and relevant.

Pitfall 2: Lack of Domain Knowledge

Domain knowledge refers to the expertise and understanding of the industry, business, or problem that the machine learning model is being developed for. Without adequate domain knowledge, the models developed may not be relevant or effective. Organisations should ensure that their data scientists and machine learning engineers have a strong understanding of the business problem and the data being used.

Pitfall 3: Lack of Transparency

Machine learning models can be complex, making it difficult to understand how they arrived at their predictions. This lack of transparency can be problematic, especially in industries where the consequences of inaccurate predictions can be severe. Organisations should prioritise transparency by using explainable AI techniques and making sure that their models are able to be interpreted.

Pitfall 4: Lack of Governance

Machine learning models can have unintended consequences, such as reinforcing biases or making decisions that are unethical. Organisations should have strong governance policies in place to ensure that their models are ethical and fair, and to address any issues that arise.

Pitfall 5: Lack of Continuous Learning

Machine learning models are only as good as the data they are trained on. As new data becomes available, models should be continuously updated to ensure that they remain accurate and relevant. Organisations should have processes in place to monitor and update their models as new data becomes available.

Approaching Machine Learning for Success

In order to avoid these pitfalls and achieve success with machine learning, organizations should take a structured approach to their machine learning projects. This includes the following steps:

  • Define the Business Problem: Clearly define the business problem that the machine learning model is being developed for.
  • Collect and Prepare Data: Collect and prepare the data that will be used to train the machine learning model.
  • Develop and Train the Model: Develop and train the machine learning model using appropriate algorithms and techniques.
  • Evaluate and Test the Model: Evaluate and test the machine learning model to ensure that it is accurate and relevant.
  • Deploy and Monitor the Model: Deploy the machine learning model and continuously monitor its performance to ensure that it remains accurate and relevant.

Machine learning has the potential to transform businesses and industries, but it is important to approach it with a strategy in mind, and a strong understanding of the potential pitfalls. By investing in data quality, domain knowledge, transparency, governance, and continuous learning, organisations can successfully implement machine learning projects and reap the benefits of this powerful technology.

Machine Learning Fast Start

Seisma's Machine Learning Fast Start Programme provides your business with a proven approach to successful implementation of Machine Learning projects - reaching your goals more quickly and efficiently.

Get started with machine learning quickly and affordably - Talk to us today.

"The Seven Deadly Sins of Predicting the Future of AI," MIT Technology Review,
"Machine Learning: The High-Interest Credit Card of Technical Debt," Google AI,
"An AI Ethics Checklist for Your Organization," Harvard Business Review,

*This blog  is sourced from acquired company Fronde.


AI Privacy and Legal Frameworks in Australia and New Zealand

Case Study

Data Estate Implementation


The Need for Digital Transformation in Banking and Finance


Leveraging Salesforce to Embrace Change